It also plans to boost its current headcount of 202 by more than 75% this year. The company plans to use the new capital to invest in new product offerings, technology infrastructure and data partnerships. Image Credits: SmartAsset CEO and co-founder Michael Carvin / SmartAsset Also in 2020, SmartAsset says it referred $10 billion in new, closed assets under management (AUM) to financial advisors and firms across the U.S. It recently made its one millionth consumer/advisor match on its SmartAdvisor platform. Since then, it says it has grown revenue “by 10 times” and is now on the cusp of reaching $100 million in ARR (annual recurring revenue). The company last raised in June of 2018 – a $28 million Series C led by Focus Financial Partners. TTV Capital led SmartAsset’s Series D, which also included participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners and CMFG Ventures. The financing values New York-based SmartAsset at over $1 billion, and brings its total raised since its 2012 inception to just over $161 million, according to Crunchbase. SmartAsset, a marketplace that connects consumers to financial advisors, announced today that it has raised $110 million in a Series D round of funding.